Just ask Google. Yes, blogging is important. While it first started as a way for people to share ideas, thoughts and opinions, now every business is using blogging to extend their reach. From mom and pop stores, to Fortune 500 companies, blogging is more important today than ever before.
Blogging increases business visibility and digital presence. Any company blog needs to be actively updated in order to reach out to the customer, letting them know that you care.
Also, by keeping a blog updated, you are using effective Search Engine Optimization (SEO) tactics. Customers want your company name to be at the top of their search list, and you most likely want to be there too.
Search engines like Google will notice your hard work. According to Social Media Today, Google uses advanced formulas to determine how frequently you post. If you don’t necessarily want a “blog,” you can call it a “learning center.” A learning center can be a place for you to give updates to your customers on new products, services or deals. You can use this to further explain complicated or confusing products and services as well.
With a combination of blogging and other SEO tactics, MyCityPrize can put your business at the top of the search results. We are dedicated to increasing your online presence. Give us a call to get your blog and social media strategy started!