The Ever-Changing Landscape of Social Media

Social-Media-For-Customer-EngagmentSocial media is constantly changing. We’re sure that you’ve seen some of the changes. While the old way to gain a position on Facebook used to be banner ads, now it’s something different. In the new world of social media, it’s all about engagement, and discovering what makes your company special.

It’s true. Facebook ads don’t really work. According to Forbes, only .1 percent of users click through them. It’s not so much about selling the product, but gaining customer trust. You have to earn the trust, by emotionally engaging the consumer. Facebook and Twitter are just two places that you can start conversations with them.

However, social media continues to evolve into different forms. Even Facebook could be a fading trend. After all, MySpace and Second Life were both fads.  That’s why we keep up-to-date on all the latest trends. Twitter is still growing in popularity, with 26 percent of teenagers using the platform.

But kids today are getting excited about new and different forms of social media. Kik, Snapchat, Tumblr and Instagram are just a few of the ways that they’re connecting with friends and businesses.

However, regardless of what type of social media platform you are using, the important things to remember is that customers want to be engaged. They want to feel something. They want to be inspired. Most of all, they want to know what is so special about your product. It’s simply up to you to let them know.

Contact MyCityPrize to find out more about how social media is changing. We make it our business to put your business first. Let us take over your social media campaigns today!


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