7 Tips for Building A Social Audience – Mashable


So you’ve discovered the importance of social media and the effect that it has on your brand awareness and online presence, but how do you get people to follow you now? Broadening your audience is one of the most difficult things to do, but with the right steps taken, it can be done  quicker and more efficiently than expected.

Mashable has published a great article highlighting 7 tips that a brand can use to gain followers and an audience. View the article here.

We’d like to highlight a few of their points:

Pick Your Platforms Wisely: Not all businesses will gain followers from every single social media platform. While there are dozens of popular platforms on the market, choose the few that your business will gain the most notoriety from. It is better to run those few platforms actively and efficiently than to be present on all of the platforms and barely post on them.


Social is 24/7: While we don’t expect or encourage business owners to be blogging at 2AM when they should be getting proper rest for the following day at work, we do recommend blogging at peak hours of the day. Peak hours of the day for businesses are between 8AM and 8PM. Blogging before your followers get to work in the morning allows them to see what you’ve posted before they get to work, and likewise for when they are leaving work. 

Remember, social media is the new standard in online marketing and the best part is – it’s FREE!


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