Nowadays it’s extremely common for businesses to reach out to new customers over social media, but did you it’s actually possible to use it to find your next job as well? Websites like Facebook and Twitter have almost become names on our reference sheet, but instead of getting the information from a second source they can get it straight from the horses mouth. That’s why it’s important to have an online presence, and additionally, why it’s important to maintain your personal and professional brand throughout it.
“It’s a two-way conversation when it comes to finding the right talent. Every job seeker needs to understand that the same way you are researching a company, they are researching you.”
The very nature of social media gives employers an idea of how good of a fit you’d be to their organization, as well as if the background information you show meets their qualifications. On the flip side of that though, let’s get some happy numbers in here!
Rosemary Haefner, vice president of human resources for CareerBuilder.com has said that a third of hiring managers report they’ve found content on social media that made them more likely to hire them, and 23% found something that directly led to a job offer.
Here’s what experts say can get you into those groups!
First of all, interact with the company. If you stay active on their pages, you’ll be much more visible, and recruiters will be more likely to find you. Follow their pages, feeds, like what they say and comment on it. Read their blogs and follow the people in the department you want to work in. This tells them that you want to be on their team and are extremely interested.
Second, show that you’re engaged in your career.
The easy way to do this is to share projects that you’ve worked on, and connect and enter in discussions with issues related to your industry. It sends a little bit better of a message than someone who’s just tweeting and sharing cat pictures!
You still do have to be you though. Social media shows who you are in and outside of the office and it helps to have a strong presence.
Keep growing your network. Sites like LinkedIn give you the chance to participate in groups, and the more people who you reach out to, the more people there are to point you in the right direction to a new opportunity. It’s more complicated than just sending connection invitations to anyone who will except them however. Before trying to make one, try finding some common ground that you can use as a reference.
Pick the right social media sites. For the most part, people look at Facebook, Twitter and LinkedIn when it comes to social networking, but for those in a creative field, Pinterest and Instigram could do a lot of good. LinkedIn is most powerful for marketing professions, and Twitter does a great job showcasing someone’s ability to catch attention with only 140 characters, a very useful talent for people who create content!
And lastly, somethings are just better left unsaid. Anything can be found online, so if you’re actively looking for a job, don’t put anything up you wouldn’t want your parents to see. Topping the list of turn offs for recruiters include talking about drinking, drugs and people who talk smack about their previous employers or coworkers.
Social media can be a huge advantage if it showcases your communication skills, creativity and professional image. The way that you present yourself will help show whether or not you’ll help or hurt the workplace.
It seems like a lot of people are using social media as a dairy nowadays, but if you’ve got some unflattering words or dark secrets, you might just want to bust out he journal instead of firing up the internet!
To read the Fox article in its entirely, click here.