12 Social Media Truths


Ten might be the cleanest number I know, but it feels like the best things come in dozens.  Eggs, bagels, cookies, donuts or pretty much anything else you bake, but in that spirit, how about some quick tips?

To begin with, the number of followers you have doesn’t always matter.  Sure, high numbers can look impressive, but if you’re paying for them, you’re getting nothing out of them after that.  Spend your time being a person and engaging with your audience than just searching for ways to make your ticker go up.

Next up, you don’t need to be on all the networks.  Not everyone has an infinite amount of time, so it’d be much better to focus on only a few of them and work on being of value to the community there.  It’s better to not be somewhere, then be there and outright neglect it.

Third, you’re in the best position to find out where your customers are at.  Anyone can put in all kinds of research into who’s where, but alternatively, you could simply ask them yourselves as they come and go.

In that vein of where your customers are, Facebook is always a safe bet.  There are over a billion people on there at the moment, and if your clients aren’t there for business, then they’re likely still there for entertainment.  Often times people research a product on social media, so be sure to be there.  If you’re sharing interesting and helpful information however, they’re much more likely to  stick with you than just give you a quick glance.

Fifth, contrary to what everyone seems to be saying, social media isn’t free.  Back in high-school I had a social studies teacher always tell the class that there was no such thing as a free lunch.  It’s the same concept here, even if you aren’t spending money for it, you’re still spending time.

Next, you don’t have to be a certain age for this to be successful.  Maybe millennials have a lower learning curve, but it isn’t too difficult to pick up.  If it wasn’t, they never would’ve had the traction to get their feet off the ground.

Now similar to that one, if you’re quick to shovel off the social media responsibilities to someone else, you may want to veer from giving it to someone’s kid simply on account of them being a kid.  Even if they have lots of Facebook friends, if they don’t know your business, they shouldn’t necessarily be handling your business.  And that brings us right into the next one.

You do have time for it.  People are busy, I’ll be the first to admit that, but at the same time, people also make a point to have a bit of free time each day.  You may have to cut into that a bit, but if you did, you could really help your business grow.

Going off of that, you can create content as well.  Your every day observations tied to your industry could all be content.  Changes in the law that could effect you, what helps and hurts from the news or even what some other people in your industry are doing could all be beneficial to you.

As far as blogs are concerned, they’ll always be what you say they are.  If you see them as nothing but long strands of texts spanning several pages, then that’s all it’ll be for you.  Some of the most helpful posts out there are simply lists of links to important news for your industry.  Additionally, the goal should be to get a customer thinking about you, so if you can do it in a paragraph, that’s all you’d need.

As often as I keep hammering to connect with your customers, they want to connect with you too.  If you went somewhere or did something fun, go ahead and share it!

Finally, you can do it.  Although the entire ordeal may feel like a handful at first, it could eventually prove to be the fun part of your marketing strategy, in addition to aiding you forage bonds with your target audience.

For a continued reading on this matter, click here for Venture Beat’s article in its entirety.