Typically when you’re reading about social media, it’s about Facebook and Twitter, but I think it’s about time we cover some of the image heavy juggernauts, particularly Pinterst and Instagram. To begin, your audience is going to want to see activity from you, so be sure to post at least twice on a daily basis to get started, and as you do so, be sure to make use of hashtags for more interaction, which will lead you to more re-pins and comments as they come up better in searches.
Additionally, make sure that you’re commenting and replying in a fitting way for both websites. Instagram tends to tag names and use hashtags, whereas Pinterst usually includes comments and links. As you engage with more and more people and grow your audience, be sure you have website links prominent on your profiles, although on Instagram, the link will simply be mere text.
Lastly, make sure you’re connecting with your market. Both of these offer a great advantage of making it easier to get in touch with your niche market, so make sure you’re engaging with them. When you follow someone new, be sure to comment and share their posts, as this will help you grow your audience even more.
Although neither of these two aren’t as in the spotlight as a few of the other networks out there, they’re both too important to just pass up on!
For a continued reading on the matter, click here for Small Business Trends article on the matter.
So you’ve discovered the importance of social media and the effect that it has on your brand awareness and online presence, but how do you get people to follow you now? Broadening your audience is one of the most difficult things to do, but with the right steps taken, it can be done quicker and more efficiently than expected.
Mashable has published a great article highlighting 7 tips that a brand can use to gain followers and an audience. View the article here.
We’d like to highlight a few of their points:
Pick Your Platforms Wisely: Not all businesses will gain followers from every single social media platform. While there are dozens of popular platforms on the market, choose the few that your business will gain the most notoriety from. It is better to run those few platforms actively and efficiently than to be present on all of the platforms and barely post on them.
Social is 24/7: While we don’t expect or encourage business owners to be blogging at 2AM when they should be getting proper rest for the following day at work, we do recommend blogging at peak hours of the day. Peak hours of the day for businesses are between 8AM and 8PM. Blogging before your followers get to work in the morning allows them to see what you’ve posted before they get to work, and likewise for when they are leaving work.
Remember, social media is the new standard in online marketing and the best part is – it’s FREE!
Social media is constantly changing. We’re sure that you’ve seen some of the changes. While the old way to gain a position on Facebook used to be banner ads, now it’s something different. In the new world of social media, it’s all about engagement, and discovering what makes your company special.
It’s true. Facebook ads don’t really work. According to Forbes, only .1 percent of users click through them. It’s not so much about selling the product, but gaining customer trust. You have to earn the trust, by emotionally engaging the consumer. Facebook and Twitter are just two places that you can start conversations with them.
However, social media continues to evolve into different forms. Even Facebook could be a fading trend. After all, MySpace and Second Life were both fads. That’s why we keep up-to-date on all the latest trends. Twitter is still growing in popularity, with 26 percent of teenagers using the platform.
But kids today are getting excited about new and different forms of social media. Kik, Snapchat, Tumblr and Instagram are just a few of the ways that they’re connecting with friends and businesses.
However, regardless of what type of social media platform you are using, the important things to remember is that customers want to be engaged. They want to feel something. They want to be inspired. Most of all, they want to know what is so special about your product. It’s simply up to you to let them know.
Contact MyCityPrize to find out more about how social media is changing. We make it our business to put your business first. Let us take over your social media campaigns today!