How to Leverage Instagram and Pinterest for Your Business

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Typically when you’re reading about social media, it’s about Facebook and Twitter, but I think it’s about time we cover some of the image heavy juggernauts, particularly Pinterst and Instagram.  To begin, your audience is going to want to see activity from you, so be sure to post at least twice on a daily basis to get started, and as you do so, be sure to make use of hashtags for more interaction, which will lead you to more re-pins and comments as they come up better in searches.

Additionally, make sure that you’re commenting and replying in a fitting way for both websites.  Instagram tends to tag names and use hashtags, whereas Pinterst usually includes comments and links.  As you engage with more and more people and grow your audience, be sure you have website links prominent on your profiles, although on Instagram, the link will simply be mere text.

Lastly, make sure you’re connecting with your market.  Both of these offer a great advantage of making it easier to get in touch with your niche market, so make sure you’re engaging with them.  When you follow someone new, be sure to comment and share their posts, as this will help you grow your audience even more.

Although neither of these two aren’t as in the spotlight as a few of the other networks out there, they’re both too important to just pass up on!

For a continued reading on the matter, click here for Small Business Trends article on the matter.

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Pinterest for Businesses

ImageSocial media is a simple and free method of advertising for businesses on the web. Pinterest allows you as the business owner to engage with your potential clientele and reach a wider audience. By posting photos of your products, services or promotions, and then placing those photos in the correct Pinterest category, you are allowing for the potential for hundreds of thousands of Pinterest users to view your photo and store it in their database.

Pinterest has outlined some tips for businesses to get started on their business Pinterest page.

Click Here for the full article.

7 Tips for Building A Social Audience – Mashable

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So you’ve discovered the importance of social media and the effect that it has on your brand awareness and online presence, but how do you get people to follow you now? Broadening your audience is one of the most difficult things to do, but with the right steps taken, it can be done  quicker and more efficiently than expected.

Mashable has published a great article highlighting 7 tips that a brand can use to gain followers and an audience. View the article here.

We’d like to highlight a few of their points:

Pick Your Platforms Wisely: Not all businesses will gain followers from every single social media platform. While there are dozens of popular platforms on the market, choose the few that your business will gain the most notoriety from. It is better to run those few platforms actively and efficiently than to be present on all of the platforms and barely post on them.

 

Social is 24/7: While we don’t expect or encourage business owners to be blogging at 2AM when they should be getting proper rest for the following day at work, we do recommend blogging at peak hours of the day. Peak hours of the day for businesses are between 8AM and 8PM. Blogging before your followers get to work in the morning allows them to see what you’ve posted before they get to work, and likewise for when they are leaving work. 

Remember, social media is the new standard in online marketing and the best part is – it’s FREE!

How Hashtags Work

ImagePeople are using hashtags all over Facebook and Twitter. But the important question to ask is: How do they work? Hashtags are great for giving your company more exposure, and there’s more than a few ways to get the word out about your #sale or #promotion.

First of all, a hashtag, is created by placing a pound sign (#) in front of a word, or with a combination of words of your choosing. It can be used to express a certain emotion, to connect groups of people or to tag certain people or places.

Hashtags connect communities. That’s why Facebook jumped in with Twitter to add them to their social media site. It makes you and your company searchable, allowing you to more effectively reach the people who need your products or services.

For example, if you’re having a #sale on #shoes, or a #ShoeSale, people can simply search for those words on Twitter and Facebook and claim your discounts, deals or offers. Call MyCityPrize and ask us about all the latest trends in social media. We are proud to be your local digital strategists!