7 Must-Take Steps For Social Media Marketing Success


I have to admit, I’ve listed off quite a few rules by now, but the truth is that they might not all work if you don’t already have your groundwork laid out.  There are many things you should be doing, but in truth, there are some that you have to as well.  Here are seven of those to get your started.

Point of Differentiation

Just to open, you need to be different that you competition.  What sets you apart from them, what do you do that they don’t, or what are you most proud of?  There has to be something unique to you and your brand otherwise there wouldn’t be much reason to follow you.  Don’t be a carbon copy of someone else.  Are you the safest in your industry?  Play off that!

Point of View Content

This can be anything like a report, ebook or guide that simply shows how you do things.  The reason why this one is so important is simply because it educates those interested in your method, which makes them more likely to trust you and ultimately use your service.

PR Relationships

Media coverage is an extremely credible source to your consumers, so reach out to your local reporters.  Comment and engage with what they’re doing and slowly introduce them to your brand.  Take them out to coffee and make sure to be a resource for them.  If they think you’re interesting, they’d likely want to do a story on you.


If you’ve got skills to show off, do it!  Present seminars, webinars, workshops or anything else that could help people understand or lean your trade.  This’ll introduce you to people who are interested in what you do and will let you interact with them personal, strengthening bonds and solidifying them as a customer.

Online Content Platform

No matter what your main, central content hub is, it needs to be full of education content, articles and how-to information.  Even if it isn’t received well, consistent content creation is easy for search engines to find and index, which in turn can be shared and aid you in rankings.

Marketing Automation

Simply put, landing pages could be critical in your advertising.  Typically, when talking about their products or services, a company will often link a potential customer to their home or products page.  Unfortunately, even though this does give them a way to find the information they’re looking for, it also offers one last chance for them to get distracted and to lose the deal.  Landing pages cut out that last risk and take them directly where they want to be.

Business Objectives

Finally, you need to create a plan, and one that focuses on your business objectives.  Whatever your goals are, they need to be clearly identified so you can begin focusing your efforts.  Another critical thing to have, is understanding of your clients desire and problems so you’ll be able to tackle them on your social media.

For a continued reading on the matter, click here to view Business 2 Community’s article in its entirety.


The Four Ms of Social Media Marketing


I grew up in one of Detroit’s suburbs, so my four ‘M’s are M&M and Eminem, but there’s another set that Social Media Marketing Masters must know!   …Not those though, but rather some that are much more main-mission orie-

Screw it, I give up.

#1 Monitor

It’s been a while since MySpace laughed in the face of personal diaries and made the internet explode.  Day by day more and more people are logging on to see changes, what’s been going on with their friends and say what’s new with them and their cat.  It’s getting crowded and busy, and it’s extremely difficult to manually keep track of all your social media, if it’s even possible.  That being said, there are platforms out there that can track and analyze social media chatter, it can see what’s happening in the moment and you can create a more effective strategy.

Another thing is don’t just watch after you make your launch.  Before you even stop into the game see what your competitors strengths and weaknesses on social media.  Look for marketing opportunities and see what gets reactions from your audience.  Watch your campaigns and optimize your performance.

#2 Manage

Once your campaign is out there, management can either make or break it.  Pressure!  No but seriously, keep refining your campaign by tracking how it’s doing and reacting to what works and doesn’t.  Listen to what users are saying about your campaign and brand, and there’s nothing wrong with a scheduled post!

#3 Measure

Remember when it was basically just Facebook or MySpace?  Feels like a distant memory now, huh?  Now we’ve got Facebook, Twitter, YouTube, Pinterst, Instigram, Google+, LinkedIn, MySpace and still more!  That’s why this one is so tricky!  This one is so critical because the effectiveness of your social media still has to be showed to the chief marketing officers, company executives and board members.

This involves keeping track of results on earned, owned and paid media.  You can gage engagement across your platforms and how traffic is driven to your website.  Additionally, you can analyze how paid advertising on Twitter and Facebook encourages participation on your campaigns and site.

#4 Monetize 

Let’s face it, sales are really what keeps us all in business, so when marketers can see the line that crosses the social media  campaign and leads into the sales all the guesswork is gone.  The investment is impossible to argue with.

And with the speed of technology, we’re getting close to being there.

Transactions can be made with a hashtag and Facebook is launching a buy button that lets users make purchases without leaving its platform.

The game’s changing, and the only thing that isn’t is that it won’t!

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To read the Entrepreneur article in its entirety, click here.

7 Social Media Tricks You MUST Have Up Your Sleeve

trick_700Social media’s been exploding like cars in action movies for the past few years now, and with each passing day they’re growing more and more critical for your business.  Facebook, for example, has 1.28 billion monthly active users alone, and Twitter has 271 million.  That’s one and a half billion people networking, liking, sharing, and engaging world wide, and that’s before you even start counting the people on Google+, Pinterest, Instigram and blogs.

It’s said that the world’s gotten smaller, but if that’s true, I think it’s become much more dense as well, so standing out has become that much more important.

We live in an age of visuals, so first off: post them when you can.  Engagement flies up when you include an album, image or video in your posts by 180%, 120% and 100% in that order.

Second, you can make your replies public by placing a . directly before the @ on twitter.  Even if people don’t always ask the same question, a lot of them still think it.

Third is your timing.  When do you think the most people are online?  5, 6 o’clock after they get home from work?  I was actually wrong about this one myself, but it’s actually between 1 and 3 PM when they’re on their lunch break.  If you’ve got something you want them to see, try to get it out while they’re waiting on their Big Mac!  Even more importantly than that though, is knowing your audience and if they have any particular habits.

Even if you’re edging towards a crunch time though, you can’t be lazy, sprinting into our #4 spot.  If you think it’s important, make it so!  Give credit, be dramatic, active bold and brief, even if it takes time to figure out.

Fifth, always embed it.  It gives your blogs and websites a brighter glow and things that are right there are much more convenient than chasing a link.

Sixth, post a little a lot.  If it’s possible, try keeping it between 40 and 80 characters for the maximum engagement, along with posting to Facebook 5-10 times a week as opposed to Twitter’s 5 or 6 times daily.

Finally, be everything to everyone.  Do stay on topic, but don’t be afraid, and it’s actually encouraged to let a little bit of yourself slip out in your posts, 20% personal is actually a great formula.  Follow people in your niche and they’ll follow you back, be funny, show empathy and tell secrets.  Give to your audience, conversations, content and competitions and share what’s relevant to you and your business.  If you’ve got a buddy in another business, a little brand to brand never hurt anyone, actually helping them both!

To read the article in it’s entirety, click here.

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7 Tips for Building A Social Audience – Mashable


So you’ve discovered the importance of social media and the effect that it has on your brand awareness and online presence, but how do you get people to follow you now? Broadening your audience is one of the most difficult things to do, but with the right steps taken, it can be done  quicker and more efficiently than expected.

Mashable has published a great article highlighting 7 tips that a brand can use to gain followers and an audience. View the article here.

We’d like to highlight a few of their points:

Pick Your Platforms Wisely: Not all businesses will gain followers from every single social media platform. While there are dozens of popular platforms on the market, choose the few that your business will gain the most notoriety from. It is better to run those few platforms actively and efficiently than to be present on all of the platforms and barely post on them.


Social is 24/7: While we don’t expect or encourage business owners to be blogging at 2AM when they should be getting proper rest for the following day at work, we do recommend blogging at peak hours of the day. Peak hours of the day for businesses are between 8AM and 8PM. Blogging before your followers get to work in the morning allows them to see what you’ve posted before they get to work, and likewise for when they are leaving work. 

Remember, social media is the new standard in online marketing and the best part is – it’s FREE!